Participants in the Eneco Clean Beach Cup make the Click

Last Sunday saw the Eneco Clean Beach Cup, the annual gathering to pick up litter along the coastline between Zeebrugge and Oostduinkerke in Belgium and between Scheveningen and Noordwijk in the Netherlands. The Click was there too!

For the first time, participants in Belgium were able to scan their packaging or the litter they picked up via the Click app to earn Circular UCoins. They could exchange these for a free ice cream or drink at the Icarus surfing club in Zeebrugge or the Windhaan surfing club in De Haan. The promotional teams spent all day at these two key locations to support the project. With success! The app has 250 new users, registered in De Haan and Zeebrugge. What is more, they can keep on ‘clicking’ all year round in De Haan, Antwerp and Namur.

According to the Eneco Clean Beach Cup organisation, 2.000 kg of litter were picked up. In the Renewi presorting centre the recyclable packaging material is separated from the residual waste, so that it can be recycled into secondary raw material for new products or packaging. A real boost for the circular economy! 

Eneco Clean Beach Cup 2021